ISAIC (Industrial Sewing And Innovation Center) Marketing & Rebranding
At ISAIC, I progressed from a Marketing Intern to Graphic Design Specialist, taking on a leading role in the organization’s marketing, visual communications, and creative direction. I led a company-wide brand refresh and designed a new website while overseeing social media 1, event materials, media communications, and other creative initiatives to create a cohesive and accessible brand experience.
1, Social Media Example
2, 2025 Impact Report
Marketing & Design
ISAIC (Industrial Sewing And Innovation Center), is a pioneering Detroit-based nonprofit and national resource for advanced soft-goods manufacturing.
In the fall of 2024, I joined ISAIC as a Marketing Intern, where I quickly developed a comprehensive understanding of the organization, its mission, and the evolving landscape of advanced manufacturing. Following a restructuring of the organization’s marketing team, I transitioned into a leading role, overseeing ISAIC’s marketing and visual communications.
In this role, I managed a wide range of creative and communications initiatives, including social media strategy and content, media and press materials, event management, video and motion graphics, website design, branding, and graphic design. I worked across both digital and physical platforms to develop cohesive visual communications that represented ISAIC’s mission and growing impact.
The 2025 Impact Report 2 is one example of this work, bringing together ISAIC’s accomplishments, programs, partnerships, and impact into a comprehensive visual publication.
Rebrand & Web Design
Following the completion of my internship, I transitioned into a promoted role as ISAIC’s Graphic Design Specialist. One of my first major projects was leading a visual refresh of the organization’s brand, including updates to its color palette, visual language, and messaging. Using this refreshed identity as a foundation, I designed and developed an entirely new website for ISAIC. After exploring multiple design directions and establishing the site’s overall structure and user flow, I spent several weeks translating the updated brand into a cohesive digital experience. The final website brings together ISAIC’s programs, services, events, resources, and organizational information in one centralized platform. 3. The redesign focused on creating a more cohesive visual identity while improving navigation and accessibility for both new visitors and those already familiar with the organization.
Overall, although I was only working with ISAIC for two years, I feel that my impact was pivotal to where they are today. I feel confident that the work I completed there will be utilized for a long period of time and I am grateful for how I was able to grow in this position and move onto my next projects.
3, Web Landing Page