For a summer Internship, I partnered with Cargility, a medical equipment manufacturing company, to redesign their brand and boost their web presence through illustrated graphics, consistent tone of voice, and SEO practices.
Brand Design: Visuals & Voice
During the summer of 2025, through an internship provided by The EMU Center for Digital Engagement, Digital Summer Clinic, I was partnered with a small innovation company named Cargility. This company creates a device that offers stability to aging adults, outpatients, and anyone challenged by instability when entering or exiting a car. They are committed to creating forward-thinking ways to promote greater independence.
As an intern, I was met with the task of taking their old out-sourced brand identity and refreshing it to make it more centered around their goals and mission. My process began by meeting with the Founders and understanding that Cargility is an empathetic company, striving to help others gain back independence through innovative designs. With this knowledge, I was able to use color phycology and theory to go through several phases of color combinations to refresh their logo and future marketing material 1.
1, Brand Color Refresh
Once the colors were finalized, I moved onto the brand voice. At the time, Cargility had their vision, plan, and mission all decided, but what was lacking was an understandable, verbal message that could be shared with everyone in order to begin helping anyone. Working in collaboration with the Founders, we carved out a voice that was consistent upon uplifting others and created slogans that boosted confidence in our audience who will trust in the Cargility device. And so, with this additional task completed, I moved onto taking all of this new material and creating a brand guideline, laying out how to properly use the logo, new colors, and now branded voice 2.
2, Brand Guideline Example Pages
Branded Illustrations & Marketing Materials
Rebranding was not the only aspiring goal that Cargility had for me as an intern. With key messaging ready to be made into marketable material, Cargility required graphics that coincided with was being written, in order to better appeal to an audience that was new to learning about who they are and what their device is.
The process was similar to the rebranding as I first began researching what other competitors were doing and referenced those styles into an entirely new one, personalized to Cargility 1. After the founders chose a style they enjoyed, I hit the ground running, creating eventually 150+ graphical assets that could be used in anything ranging from instagram posts to website designs 2. My work consisted of drawings that were images and icons, displaying different: circumstances, people using the device, and story elements to describe the "why" of Cargility. Consistency was key as I created these graphics which eventually made up a majority of my final project for Cargility, their website.
,1 Style Exploration
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2, Disclosed Illustrated Graphics
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Web Design (UI/UX Design)
Similar to before, when I began interning for Cargility, they had a web landing page that would direct people to their contact information and an option to subscribe to a newsletter, announcing when their product would launch-- and this was all they had.
Upon planning with the founders, I began to draft up possible home pages 1 and other pages for people to explore and learn about Cargility's story, product, and team. The pages needed to optimize SEO such as having quick loading images, consistent key-wording, and internal links that would lead to others.
1, Home Page Drafts
In collaboration with another intern and the feedback of the founders, a four-paged website was designed, including a Home, Story 2, Team, and Contact page (including a hidden Product page to purchase from once the device is launched). These pages included Cargility's full story as to why the do what they do, ultimately promoting empathy. The website also linked to resources such as their LinkedIn, the socials they used to stay relevant in the community.
Overall, I really enjoyed this internship and the people I had the opportunity to work with. I grew as a graphic and web designer and am proud to have been able to support Cargility's mission in this way.
2, "Our Story" Web Page Design